Every good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing, and other fresh ideas to deliver brand messages. Keeping in touch with these methods will keep your customers coming back.
Effective marketing in small business marketing requires a consistent awareness of upcoming trends and emerging channels. Even when you feel confident in your business` current techniques and strategies, you should keep an eye on what`s coming next so you can stay balanced and ahead of the rest. Small business trends are a supporting cosponsor of National Small Business week 2017.
To stay competitive in 2017 now is the time to start examining what the New Year is going to mean for marketing. Marketing is a form of communication between you and your customers. It is ever evolving and never static.
Here are some ways to keep customers coming back to your small business:
- Be always responsive to your customers and their business – When you respond to your customer`s needs quickly, they will notice. Make sure that you check your emails and voicemail regularly. Try to respond to your customers within two hours of any contact from your top customer. Provide customers key contacts with your direct cell phones and office number. Make every your customers are aware of any process, product or technology upgrade that will help them improve their operations, make more money or become more competitive.
- Use the words they love to hear – Not all words are created equal. Some persuasive words encourage your customer to buy more than others, for example. When customers hear these words, they will enjoy their purchases more than they would have otherwise.
- Choose the right platform – The best way to improve your online customer service efforts is to utilize the channel your customers most prefer. Hosting companies know that online chats are critical when their customer`s sites go down, but other businesses may have the customer who is just fine using email as their primary method of contact.
- Be Genuine with your customers – Always be real to your customers. Your customer often spot insincerity from a mile away. This is especially true on social media, where it`s easy for businesses to double check facts. It`s often helpful to be sure you`re being authentic in all your social interactions. Instead of flooding your audience with product information and advertisements, consider creating a mix of content that also highlights your company culture.
- Realize that the budget is negligible – Giving back to customers may appear incredibly costly, but it doesn`t have to. Embrace the art of the frugal by understanding that reciprocity is built even with small gestures.
- Keep all the detailed notes – Write all your detailed notes in the notebook and carry it everywhere. It will help you know how to contact with your customers in your text interaction. Later, you will be able to enter keywords and find all the people you know who match that keyword. Doing keyword mining on your own contacts will pay dividends for years.
With these thoughts in mind they should keep your customers, not only coming back, but should grow a strong spirit of loyalty.