Every year, SEOs and Magento Development agencies do look out for big changes to their Google’s ranking algorithm. Despite the fact that these companies have never been perfect, these updates on Offpage SEO have been significant in helping users find some of the best possible results for their queries. Some of these changes are so diminutive that users hardly ever notice them, but some are so powerful that they can significantly influence your presence in the SERPs.
Have you tried all those Offpage SEO Techniques to boost your traffic on the web that some e-commerce development company have helped you with, but still you’re getting very little traffic results? The good news is that you’re going to have a change of story today, and you will soon be ranking top of Google if you use these Off page SEO tips I will reveal here.
First, before we move on, for those who are somewhat new to these; Offpage SEO is a search engine optimization tactic that entails doing things off your site, like link-building on other websites, in order to improve your search rankings on Google SERP (Search Engine Result Page).
Having known what Offpage SEO is, let us get down to the basics.
Basics For Successful Offpage SEO Implementation
It is important to note that Offpage SEO requires some basics to help you make the most out of your Offpage SEO techniques because without a proper knowledge on these basics, you may do exceedingly well with your techniques and at the end of it all; you may have nothing to show for it. These basics are grouped into four categories, namely;
- Personal Factors
- Social Factors
Trust: The word trust has something to do with legitimacy. Trust is particularly getting more important these days as Google updates recently have hit spammed and murky websites. Some ways Google rate trust; is when you have a recognized brand name or when you often receive quality back-links from authoritative sites. Under trust, is where we have things like authority; domain authority has to do with how widespread your domain is while page authority defines how authoritative the content of a single page is. Do always rate your authority score and find ways of improving on them.
Also another factor of trust you have to consider is your bounce rate, and this simply means a measure of how many people view only one page on your site before immediately leaving again. Some of the problems that affect bounce rates include; loading speeds, usability and content. Domain age is something relevant under trust as well; this is why people prefer finding an affordable, expired domain that is has some authority than choosing a new one. Lastly on trust; is your personal identity. Trust signal for search engines has to do with identity online; this is why having a recognizable brand name can even be more important than the price or quality of a product.
One important thing is not to be fooled that back-links is everything about SEO. Also, be keen to ask for back-links, don’t just sit and wait for people to link back to you. There are three factors to consider for back-links; quality of links, anchor text and number of links. Quality is important than numbers you have, building quality links is all about offering value in exchange. For anchor text, the more natural your link text sounds, the better. Anchor text is the text that other sites uses when linking back to you, don’t take it for granted, it matters as contextual text does, though you may well want to strive more for contextual backlinks.
While personal factors can be out of your control, there are few things you can do to reach out to a wide spread audience. Three things are important factors here, and they are; Country, City and searchers history. In terms of country, note that a multilingual site not only expose your information to more people in their native language, but it can also help you rank easier in SERPs. Geo-targeting goes down to city level and this may only help a handful to reading your content on the web. If a searcher on Google has been on your page before, it is more likely for your site to show up whenever they search for similar contents again because Google feels you’re relevant to them.
Two main factors influence this category, and they are Quality and Number of shares. You can get quality shares by asking influencers to share your content, where do you get these followers. You can visit Followerwonk to help you find influencers by searching for keywords in their bios. A key to acquiring a high number of shares is the ability to tap into the emotional triggers of your audience, such that it makes your content get more attention for the long run So now that you have mastered these basics, lets now get started with how you can make most out of these following Offpage SEO techniques outlined here.
- Make Effective Influencer Outreach
Influencers are people who have reliable access to a substantial audience and do have the ability to influence decisions of their audience members otherwise known as consumers. If you have created high quality content, look for influencers with high sense of humor; that people like and trust, tell them to check your blog and ask for link-backs from their blogs. Influencer marketing works effectively because consumers listen to their recommendations, but you have to look for an influencer that fits for your business – if you’re into fun products; then look for a comedian to advertise your product. You may as well want to be careful not to use fake influencers who buy followers because, at the end of it all, it’s only real people that will be interested in buying your products and join your newsletter. Remember to also use influencer testimonials and place the testimonials on your websites.
- Contribute As Guest Author
There are a lot of good and quality blogs that are open for guest post from various authors, so you can as well write a remarkable research piece and reach owners of websites and blogs via emails or social media with the content for guest posting. You may want to focus on the quantity of links rather than quantity, and it’s of great importance to avoid posting on multiple occasions on a same guest blog site.
- Make Use Of Social Media Engagement
This is a major Offpage SEO Technique been seen used by many today. Simply put; if you want your website or blog popular, engage with people on multiple social media platforms like Facebook, Twitter, instalgram and LinkedIn. Social media presence helps in growing your business, improves your brand awareness and helps you get more quality back-links, which will in-turn increase your Google ranking.
- Creating Shareable Content
Sharing is the best way to help spread your content. Amazing content is always the key in SEO, and this one of the secrets Magento Ecommerce Agency will like to keep secret. Creating a mind blowing shareable content is a smart way to generating more. Do more research often and keep your content always fresh and updated. When sharing your content, should note that shareable posts mostly contain appealing words in their titles, and you may as well want to include images because statistics have shown that content with images are most likely to rank highest in relevancy. Also, it may interest you to note that most shareable contents are usually within 1500 words. Practically, when sharing especially on social media sites like facebook; make sure to provide a share button, display some number of people that have already shared the post.
- Include Infographics
Creative infographics are increasingly getting poplar these days, do submit your infographics to sites that receive them and give reference links to your webpage or blog. Infographics allows you to share complex information with your audience in a simple image-based format. When creating infographics, it’s important to make sure that the content is in sync with your business niche and you may endeavor much to promote it extremely in order for you to get consistent quality traffic and backlinks coming to your site.
- Make Use Of Social Bookmarking Sites
This is one of the best platforms in promoting your business because when you bookmark your webpage or blog post on popular social bookmarking websites like Pinterest, Digg, twitter, Reddit or Slashdo, you will gain high traffic from these mediums.
- Do Forum Submissions
You may want to participate more in search forums which are related to your website and business, and also make sure you make a strong bond with its community. When replying to threads, answer people’s questions and do give your suggestions and advice. Finally make use of ‘Do follow’ forums like https://iq69.com/ and https://bbpress.org/forums/.
- Participate In Blog Directory Submission
Choose an effective directory and select a proper category so that you can avoid spammy directories at all cost. Although it may take this process a longer period to deliver good results, but these results when acquired, will stand out for a long time.
- Submit Your Videos To Relevant Sites
If you want to make your video popular just like some of these Magento Ecommerce Agency are doing, head to popular video submission sites like http://www.metacafe.com/, www.dailymotion.com/in, and submit your videos, giving a proper title, description, tags and reference links. This is one of the best significant ways to get quality back-links because all video submission websites have high promotion stats.
- Join A High PR Question And Answer Site
Go to PR question and answer sites and give reasonable answers to questions but don’t forget to leave a link to your website which will in return bring you more visibility.
Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Elabelz.com, Progos Tech, Titan Tech and Smart Marketing.